The Reverse Lookalike Hack

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🚀 The Reverse Lookalike Hack: Why You Should Train Meta & TikTok with Almost-Buyers, Not Customers

What if you could teach Meta and TikTok’s ad algorithms to find your highest-converting customers—without relying on past buyers?

Most brands blindly train ad platforms with their most successful buyers. But what if your best future customers aren’t those who’ve bought before… but those who came close and didn’t?

Welcome to The Reverse Lookalike Hack—a counterintuitive approach where you feed ad platforms a list of high-intent non-buyers instead of past customers. The result? A more scalable, higher-intent audience that buys at a lower cost.

🔁 How to Set Up a Reverse Lookalike (Step by Step)

1️⃣ Build a Custom Audience of High-Intent Non-Buyers

• Instead of feeding ad platforms a list of past customers, create a list of:
• Users who added to cart but didn’t check out.
• Visitors who spent over 3 minutes on your product page but bounced.
• Repeat site visitors who didn’t purchase.

2️⃣ Feed This List to Meta & TikTok and Create a Lookalike

• Now, instead of finding more of the people who already bought, you’re finding more of the people who almost bought.
• This creates a new audience with intent signals that standard lookalikes miss.

3️⃣ Adjust Messaging to Address the Missing Piece

The reason these users didn’t buy is not the same as people who did. So, tweak your ad messaging to:

• Reinforce trust signals (if doubt was the blocker).
• Showcase urgency (if procrastination was the issue).
• Offer personalized incentives (if pricing was the hesitation).

Instead of “Buy Now,” test “Still Thinking About It? Here’s Why People Love It.”

Smarter Data = Cheaper Conversions

• Stop limiting your scale by only feeding ad platforms past buyers.
• Unlock lower CAC by optimizing for untapped demand. 
• Find and fix the objections keeping almost-buyers from converting.

The best brands don’t just target past success—they engineer future wins.

Together with WonderAds

How Boost Oxygen Boosted Sales Using TV Advertising

Boost Oxygen, a leader in portable oxygen products, made a splash when they were featured on ABC’s hit show Shark Tank.

But when digital advertising growth slowed, they decided to test the waters with TV advertising to expand their reach and drive sales. They quickly discovered that TV wasn’t just for the big brands - it worked for them too.

“I was surprised how affordable TV is. With the help of WonderAds, we were able to be more nimble,” said Matt Slywka, Director of Ecommerce.

By combining linear TV with streaming, Boost Oxygen maximized a small budget to reach the right audience. With insights from WonderAds, they were able to fine-tune their targeting strategy and optimize ad placements.

“When we get a primetime spot between 8-10 PM, traffic surges and sales follow,” says Slywka.

The impact goes beyond sales. TV ads have strengthened trust and credibility - especially among older consumers. The results speak for themselves—nearly every sales channel is up this year.

Learn what TV can do for you at WonderAds.com.

🚀  Reel of the Day

What Works:

The umbrella transition is clean, effortless, and well-timed, making the shift between outfits visually satisfying. The overhead camera angle adds a unique perspective, making the reel stand out in a sea of generic outfit-change videos.

The beat drop aligning with the outfit switch makes the transformation feel effortless and premium, reinforcing brand desirability. The sound-driven virality (when reels sync transitions with a trending track) increases algorithmic reach and makes it replay-worthy.

The loop-friendly nature (walking in and walking out) makes viewers rewatch the reel, increasing watch time and retention.The short length makes it highly shareable, ensuring organic reach through reposts and saves.

Broader Insights:

This reel is a perfect execution of high-impact, minimalistic fashion content, leveraging seamless transitions, aesthetic storytelling, and music synchronization to create a premium, visually immersive brand experience. Instead of pushing a product, it sells an effortless lifestyle.

Thanks for reading this edition! Keep pushing boundaries, testing ideas, and staying inspired. See you in the next edition with more ways to ignite your marketing success. 🥰