The ‘Lie Detector’ Method
🕵️♂️ Why Customers Say One Thing But Buy Another
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🕵️♂️ The ‘Lie Detector’ Method: Why Customers Say One Thing But Buy Another
The biggest mistake brands make? Believing what customers say instead of watching what they do.
Sounds crazy, right? But here’s the truth: people don’t always buy what they claim to want. Their actions tell a different story—one most brands fail to decode.
The ‘Polite Liar’ Problem: Why Customers Aren’t Honest
Ask a customer what they want, and they’ll give you a safe answer. Not because they mean to lie, but because:
They don’t know what actually drives their decisions (buying is emotional, not logical). They want to sound smart (nobody admits they bought that skincare product just for the aesthetic bottle).They say what they think you want to hear (especially in surveys).
But guess what? The truth isn’t in their words. It’s in their behavior.
The Hidden Buying Signals You’re Ignoring
Instead of taking customer feedback at face value, use these real buying signals:
- What they put in their cart but abandon → This reveals what’s desirable but not quite convincing enough. Solve that hesitation, and you win.
- What they compare you against → If they mention a competitor in reviews (“Not as soft as X” or “Love it more than Y”), you now know who really defines the category.
- What they pay a premium for → Customers claim they want “affordable” options, yet luxury brands thrive. Why? Because perceived value beats price sensitivity.
The ‘Behavior > Words’ Strategy to Skyrocket Sales
Here’s how to apply this insight immediately:
- Run ‘reverse surveys’ → Instead of asking what customers want, ask what they almost bought but didn’t—and why.
- Analyze “first touch vs. final buy” → Track the difference between what a customer clicks on first vs. what they actually purchase. The switch reveals hidden decision drivers.
- Use “silent demand” → If people keep hacking your product (e.g., repurposing face oil as a highlighter), that’s your next best-seller waiting to happen.
Final Takeaway: Stop Trusting Words. Start Trusting Actions.
Your customers are like poker players—their words are a bluff, but their moves reveal the real hand. Decode their actions, and you’ll unlock why they buy (and why they don’t).
Now, go read your abandoned cart data like it’s a goldmine—because it is.
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🚀 Reel of the Day
What Works:
The necklaces and rings are showcased naturally within the context of the photoshoot, avoiding overt advertisements making the reel feel more authentic and less intrusive, increasing viewer engagement.
The cherry serves as a focal prop, guiding attention to the jewelry without feeling forced. The heart-shaped designs subtly reinforce themes of love and playfulness, creating an emotional connection.
Instead of the typical jewelry photoshoot where products are displayed in a polished, staged manner, this reel takes a fresh, unconventional approach. By integrating the jewelry into a casual, playful photoshoot scene, it avoids the overly formal aesthetic usually associated with such content.
Broader Insights:
The cherry acts as a metaphorical "cherry on top," emphasizing the jewelry as the finishing touch to her look, appealing to the desire for completeness and perfection. Overall, the reel blends storytelling, playfulness, and subtle product placement in a way that feels authentic, visually engaging, and emotionally appealing.
Thanks for reading this edition! Keep pushing boundaries, testing ideas, and staying inspired. See you in the next edition with more ways to ignite your marketing success. 🥰