The High AOV Blueprint

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💰 The “High AOV Blueprint” for Amazon: How to Ethically Increase Order Value Without Feeling Salesy

On Amazon, AOV (Average Order Value) isn’t just about selling more—it’s about guiding customers toward buying more, effortlessly. Unlike DTC sites, you can’t rely on flashy pop-ups, aggressive upsells, or on-site subscriptions. Instead, you need subtle, high-impact strategies that make spending more feel like the best decision.

Here’s how to engineer higher AOV on Amazon—without gimmicks or deep discounts.

🚀 The 3 Pillars of Effortless AOV Growth on Amazon

1️⃣ Framing Price in a Way That Feels Like a No-Brainer

Amazon shoppers are price-sensitive, but not price-obsessed. They aren’t just looking for the cheapest option—they’re looking for the best value.

How to Fix It:

• Use price-per-use framing in bullet points. Instead of “$48 per bottle,” say “Only $1.60 per day for better focus and energy.”
• Leverage “Subscribe & Save” differently. Instead of saying “Save 10%,” position it as “Never run out—lock in today’s price forever.”
• Use comparison pricing within A+ Content. If a competitor’s product lasts 30 days and yours lasts 60 days, highlight the per-use savings to justify a higher price point.

2️⃣ Creating Smart Bundles That Feel Like a Better Purchase

Most Amazon customers won’t buy unrelated products together, but they will buy solutions in a bundle if it makes sense for their needs.

How to Fix It:

• Amazon Virtual Bundles (For Brand Registry Sellers). Pair high-converting products that customers already buy together and create a higher-value listing.
• “Frequently Bought Together” Strategy. Monitor what Amazon suggests in this section and adjust your PPC campaigns to push those cross-sells harder.
• Pre-positioned variations. If you offer multiple sizes (e.g., 1-pack, 2-pack, 3-pack), structure it so that the higher-value option feels like the logical best deal.

3️⃣ Removing All Risk from Buying More

Amazon buyers are hesitant about trying new brands or buying in bulk. Remove that hesitation, and they’ll naturally spend more.

How to Fix It:

• Leverage Amazon’s Hassle-Free Returns. Instead of hiding the return policy, highlight it in bullet points: “Try it risk-free—send back what you don’t love.”
• Use “Customers Say” in A+ Content. Showcase real buyer experiences to reinforce that multi-packs or larger sizes are worth it.
• Amazon Coupons That Drive AOV. Instead of a small discount on a single unit, offer a bigger discount when they buy two or more.

On Amazon, Higher AOV Comes From Smarter Positioning, Not Pushy Selling

The brands that win on Amazon don’t just sell more products—they sell better solutions. When you frame value properly, bundle intelligently, and eliminate hesitation, customers will naturally spend more—without feeling pressured.

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🚀  Reel of the Day

What Works:

It follows a predictable viral format (double it or pass it), which builds anticipation. The twist—where the same person appears in disguise—shatters audience expectations, using absurdity as humor (a core principle in meme culture).

It plays on human greed in a lighthearted way—viewers instinctively relate to wanting more for themselves. The simple but effective visual comedy (minimal disguise) triggers instant laughter, making it highly shareable.

Uses looping mechanics: the final reveal makes people rewatch, boosting watch time & engagement rate (key for TikTok/Instagram Reels algorithms). Short-form, fast-paced editing makes it digestible and easily viral.

Broader Insights:

VisitFeelGoodClub aligns with a fun, feel-good brand identity, making humor a great choice for strengthening brand likability. By using a popular trend but adding originality, they maintain brand authenticity while maximizing virality potential.

Thanks for reading this edition! Keep pushing boundaries, testing ideas, and staying inspired. See you in the next edition with more ways to ignite your marketing success. 🥰