Don’t Recycle Reinvent Your Ads

Adspire

— 2 min read

Welcome to a space where every edition delivers insights, strategies, and inspiration to fuel your advertising brilliance. 🤯

🚀 Don’t Recycle Reinvent Your Ads

Recycling old Facebook ads isn’t enough to stay competitive. Here’s a blueprint to uncover fresh, high-performing ad ideas that can drive scalable results, plus five top-performing ad types to test this quarter.

1️⃣ Leverage Social Media Trends and Comments

Your audience is constantly revealing their needs—you just need to listen.

• Identify 7 of your most viral posts across Facebook, Instagram, and TikTok.

• Dive into comments to extract recurring benefits, objections, and misconceptions.

• Use these insights to craft ad angles that address audience desires and pain points directly.

Pro Tip: Comments are an unfiltered reflection of your audience’s mindset, making them a treasure trove for ad ideas.

2️⃣ Flip the Script on Competitors

Instead of mimicking your competition, outsmart them.

• Research 5–10 direct competitors and analyze their Unique Selling Points (USPs).

• Identify what they’re missing or doing poorly.

• Position your product as a superior alternative by subtly highlighting competitors’ gaps as 

“failed solutions.”

Pro Tip: Framing competitors as incomplete or outdated builds trust in your brand’s authority and 

innovation.

3️⃣ Mine Customer Reviews for Ad Angles

Your customers’ words are your best sales copy.

• Focus on 4–5-star reviews to find praised benefits and features.

• Examine 1–3-star reviews for recurring objections or misconceptions.

• Craft ads that emphasize benefits while proactively addressing concerns from negative reviews.

Pro Tip: Reviews provide the emotional language and real-world use cases needed to create relatable and compelling ads.

4️⃣ Harvest Insights from Forums and Blogs

Community-driven platforms are goldmines of honest discussions.

• Explore Reddit, niche blogs, and community forums relevant to your product.

• Identify popular threads discussing pain points, desires, or industry trends.

• Create ads that tackle these concerns head-on, showcasing how your product solves their issues.

Pro Tip: Forums often reveal overlooked objections that competitors miss, giving you a fresh edge.

By tapping into real customer insights, competitor gaps, and community conversations, you’ll uncover ad angles no one else is testing. These strategies not only improve ad performance but could unlock an extra $100k in profitable spend this quarter.

🚀 Reel of the Day

What Works:

  • This Reel by Goodles in collaboration with the creator is a perfect example of what the audience today want.
  • It is a value loaded reel especially with the creator being a nutritionist making her the perfect authority figure for the brand. 
  • She subtly places the brand into the recipe mentioning the product, which is the high protein pasta, shown as an alternative to the traditional corn based pasta. 
  • Also the hint of cooking ASMR adds to the experience and the fact that it’s a snackible recipe makes it all the more shareable! 

So go on try this format out for your brand and let us know how it goes! 

Thanks for reading this edition! Keep pushing boundaries, testing ideas, and staying inspired. See you in the next edition with more ways to ignite your marketing success!

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