Capture them before the bounce
đ Fix the 90% Problem: How to Capture Attention Before Visitors Scroll
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đ Fix the 90% Problem: How to Capture Attention Before Visitors Scroll
Did you know that 90% of visitors wonât scroll through your entire product page? That means your carefully crafted testimonials, features, and use cases are going unnoticed. But donât worryâyou can fix this and get your key information seen, even by the most impatient users.
đ The Problem: What Theyâre Missing
Most visitors barely skim the top of the page, leaving:
⢠Social Proof: Testimonials, certifications, and reviews that build trust.
⢠Key Benefits: The reasons your product is perfect for them.
⢠Features and Use Cases: Practical details that show how your product solves their problems.
If these elements are buried below the fold, youâre losing potential buyers before they even get the full picture.
đĄ The Solution: Optimize Your Product Carousel
Move the most critical information above the foldâinto your product carousel images. Hereâs how:
1ď¸âŁ Highlight Benefits First: Use the first 1â2 images to showcase your productâs most
compelling benefits. For example, â90% wrinkle reduction in 4 weeksâ works better than a plain product shot.
2ď¸âŁ Show Social Proof: Dedicate one slide to a customer review or testimonial, especially if itâs visually engaging (e.g., a photo or video).
3ď¸âŁ Include Certifications or Guarantees: Feature trust-building badges like âFDA Approved,â âSatisfaction Guaranteed,â or âCruelty-Freeâ as part of the carousel.
4ď¸âŁ Simplify Features: Break down your productâs top features into bite-sized visuals. Use clear text overlays so visitors grasp the message instantly.
đĄ Pro Tip: Streamline your process with tools like Instant Commerceâs Figma to Shopify plugin. Design stunning product carousels in Figma, then copy, paste, and publish them directly to Shopifyâno code required. Try the plugin today!
5ď¸âŁ Make Use Cases Tangible: Show your product in actionâwhether itâs styled on a model,
used in everyday life, or paired with other products.
⨠Why This Works for Any Brand
From luxury goods to budget-friendly options, the carousel serves as a high-impact space where
you can combine aesthetics with utility. Luxurious brands can maintain elegance with minimal design and compelling visuals, while everyday brands can go bold with direct, benefit-driven messages.
đ The Takeaway
Your product carousel isnât just a galleryâitâs your chance to tell your productâs story and convert visitors before they lose interest. Use it to showcase benefits, build trust, and inspire actionâall without relying on them to scroll.
Attention is scarce; use it wisely.
đđť Reel of the Day

The reel effectively celebrates body diversity by showcasing three models of varying sizes and heights wearing the same bodycon dress. This resonates with a global audience seeking inclusivity in fashion.
Showing how the "Earthly Delights Maxi Dress" fits different body types builds trust. It reassures buyers that the dress adapts to various forms, reducing the risk of online purchase disappointment.
In a society driven by validation, the reel taps into the emotional need to feel seen and accepted. It celebrates all shapes and sizes, making viewers feel valued.
The natural, unfiltered approach to showing real models (rather than heavily edited or unrealistic portrayals) adds authenticity, a trait modern consumers crave.
Seeing the dress on real models reinforces the idea of "what you see is what you get," minimizing doubts about fit or quality.
Thanks for reading this edition! Keep pushing boundaries, testing ideas, and staying inspired. See you in the next edition with more ways to ignite your marketing success!