Stop chasing the wrong problem
🫠 The retention fire drill that wasn't about retention, Stronger offers often beat better ads, and more!
Get more out of every hook
💪The 30-second edit that squeezes more out of a hook you already won with, Different UGC formats solve different jobs, and more!
Sometimes it’s just a learning
🛑Stop reacting to your own account's normal noise, Traffic quality can depend as much on placements as targeting, and more!
The Rejection Breaking Your Sales
💔It was wrong, but the damage is real. here is the playbook, and more!
Is your best content useless?
😤The content you are proudest of may not exist to the machines citing everyone else, and more!
No campaign but massive numbers?
🚀The highest-converting traffic in your store has no campaign behind it, and more!
Three rules of compounding growth
🚀This is all you need to avoid the plateau and accelerate the growth, and more!
Email one is the problem
🚀 It converts easy buyers and trains everyone else to wait, and more!
Curb your BFCM returns now!
💪The BFCM Creative Brief Being Written This Month Will Determine Your January Return Rate
You’re already late for BFCM?
😲The BFCM inventory decision you are already late to make, and more!
The Sale That Changes Rankings
📊Equal revenue can produce different ranking outcomes, and more!
The myth costing days of the Ad budget
🫤When conversion drops, the ads break, and more!