Break Rules Beat The Algo
Plus, Find your voice and amplify it louder and faster than the market, How to write hooks that don’t sound like sermons, and more!
Don’t nudge what already works
🙂↔️ Retargeting is carrying your whole business, The silent Google ads metric that can fake your ROAS, and more!
Stop Overexplaining Your Offers
😵💫Four offers on a pop-up look generous. It also quietly forces your visitor to think, What a truly mature DTC brand looks like, and more!
Rewrite your funnels
⚡️ Demand gen isn’t a new traffic source, Live video ads are not for boosting, and more!
The All In Play
🚀Testing the channel that can be the game changer, Why most testimonials sound nice but don’t convert, and more!
Threads are the new Testing Ground
🤩Using Threads Ads to test your thoughts before developing ads, Meta’s new frequency control is useful, but not a silver bullet, and more!
Ending on a high note
⚡️This is what decides how high the sales graph goes, why big ad budgets still don’t deliver real cases, and more!
Coupons are killing sales
🧠 Coupon fields don’t lower conversion. they reset the buyer’s brain, Google ads custom audiences that actually matter in 2026, and more!
Wtf is GEM in Meta?
💡GEM Changed What “Scaling Creative” Actually Means so let’s know what it really is, how to actually define a strong POV, and more!
Valentine Buyers Actually Want This
🧠 Don’t fight for the sale, become a part of their plan for this special day, Ads don’t fix weak offers, and more!
Riches are in the Niches
🧠 How the language lock strategy makes you the default choice, Why TikTok shop brands stall in cold start, and more!
Amazon PPC Is Breaking Quietly
🤨 Why predictability is no longer luck, it’s architecture, The 2 real reasons meta ads stop working, and more!