Google now matches by IP
🛰️ Customer Match takes IP addresses and timestamps now, and one missing column can match the wrong person, Amazon PPC can be used to support organic rank, and more!
Your best opportunity is under $10K
💰 48.7% of creators earn under $10K/year. Budget chases the scarce top 5.7% while the largest, least contested tier gets ignored, Creative iteration should start from proven signals, and more!
Gemini citation drop might not be real
🔧 Google says Gemini's missing citations are just a bug not a redesign, Competitor brand searches may not be worth fighting as hard as you think, and more!
Only 28% trust their own CTV spend
🤖 Bot traffic was 65% of all CTV fraud last year. Most buyers genuinely don't know if their placements are clean, Bigger discounts can sometimes protect more margin, and more!
Do you trust your numbers?
🕳️ Most marketers don’t even understand their numbers, let alone trust here’s how to actually trust them, Campaign segmentation can feed better post-purchase flows, and more!
They’re all using AI now
🎬 Your creator content review probably doesn't account for AI use, welcome emails may be arriving too late to matter, and more!
Walmart Marketplace Just Hit 200,000 Sellers
🏪 Fee cuts, next-day delivery, an AI seller assistant. Walmart's investing hard and your channel mix may still reflect last year's version, Exact match isn’t the only path to amazon ranking, and more!
The Hidden Cost of Ad Repetition
📺 Ad repetition drops brand favorability by 14%. Past a threshold, overexposure isn't neutral; it's actively working against you, Revenue optimization can hide product-level profitability, and more!
This isn't a boom year
📅 eMarketer's holiday forecast puts growth at 6.6%, flat vs. 2025. A plan built for a bigger surge is calibrated against the wrong year, Amazon cannibalization isn’t always wasted spend, and more!
Your shortcut to endless ad creatives
🤳Turn a single product brief into a month of high-performing ad assets
The FTC just fined this exact claim
⚖️ $930K enforcement for a data-targeting claim that wasn't true, Email reputation should come from real engagement, and more!
Sometimes the gap is measurement
📊 Average influencer ROI sits at $5.78. Top campaigns hit $18-20. The gap is measurement, not better creators, Amazon auto campaigns are research tools, not junk drawers, and more!