Do you need TikTok Or YouTube?
🎥 Why TikTok doesn’t work for everyone and why YouTube could suit you, Hyper-Specific segments are capping your campaign revenue, and more!
You’re missing the actual point
🎬 Blending the metrics race with true cause is the actual point, Cold emailing only when buyers are ready, and more!
Emails are supposed to fail
📬 Engagement Emails Aren’t Supposed to Perform, they’re supposed to just engage, Don’t chase organic and forget your creative engine, and more!
The Window Before Everyone Reacts
🤫 This is the month where creative execution speed starts separating outcomes.
You’re bidding for the wrong thing
Plus, 💰Cart-Add rate as your hidden bidding advantage, and more!
SEO Checklist Updated
👀 Most On-Page SEO Checklists Miss What Actually Ranks, and more!
Break Rules Beat The Algo
Plus, Find your voice and amplify it louder and faster than the market, How to write hooks that don’t sound like sermons, and more!
Don’t nudge what already works
🙂↔️ Retargeting is carrying your whole business, The silent Google ads metric that can fake your ROAS, and more!
Stop Overexplaining Your Offers
😵💫Four offers on a pop-up look generous. It also quietly forces your visitor to think, What a truly mature DTC brand looks like, and more!
Rewrite your funnels
⚡️ Demand gen isn’t a new traffic source, Live video ads are not for boosting, and more!
The All In Play
🚀Testing the channel that can be the game changer, Why most testimonials sound nice but don’t convert, and more!
Threads are the new Testing Ground
🤩Using Threads Ads to test your thoughts before developing ads, Meta’s new frequency control is useful, but not a silver bullet, and more!