Build Creatives like Product Roadmaps
🧠 Because high-performing creatives aren’t just clever. They’re functional assets with a defined role, a job to do, and a cost to justify.
Loyalty is not a trait anymore!
🟠 If your retention strategy still hinges on 90-day cohorts and “returning customer” rates, you’re measuring the past.
The Anti Benefit Audit
🧐 Flip the promise. Sell the pain
Map motivation, not just market
🌍 Localize the Product but play by the Buyer’s Motivation to win sales
The Refraction Ad Strategy
🔮 Real-Time Refraction Strategy That Makes Trends Work
The Great Attribution Lie
🕵️ Why your “winning” campaigns are just stealing credit from your losing ones.
Why Your Brand Feels Like a Catfish
🎭 Your email promised luxury. Your landing page delivered chaos. And your conversions? Ghosted.
The Non Context Click Strategy
💪 Testing the power of Vague CTAs against Clear Spoon fed CTAs
Traffic is killing your rank?
🧠Your best-performing campaigns in terms of ROAS and ACOS might be silently teaching Amazon to de-rank your product.
Broken Belief Makes a Good Ad
⛓️ Win With What People No Longer Trust
Where Good Creatives Start Dying
🧠 Exploring and Fixing The Mid-Scroll Dead Zone
Fixing The High CAC Paradox
💡 Scaling When ROAS Doesn’t Look Sexy Anymore